WEEK 13

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D  I  N  N  E  R

BY HESTON BLUMENTHAL

 

 

 

 

 

 

 

 

 

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 STRATEGY CLOCK

 

Bowman's Strategy Clock is a model used in marketing to analyse the competitive position of a company in comparison to the offerings of competitors. It was developed by Cliff Bowman and David Faulkner as an elaboration of the three Porter generic strategies. As with Porter's Generic Strategies, Bowman considers competitive advantage in relation to cost advantage or differentiation advantage. Bowman's Strategy Clock represents eight possible strategies in four quadrants defined by the axes of price and perceived added value. The resulting star shape is reminiscent of a clock face, giving this tool its name.

 

 

 

 

 

 

VALUE \ PRICE	LOW PRICE	MEDIUM PRICE	HIGH PRICE
HIGH ADDED VALUE	Hybrid Low cost base and reinvestment in low price and differentiation	Differentiation Perceived added value by user, yielding market share benefits or allowing price premium	Focused differentiation Perceived added value to a particular segment warranting a premium price
MEDIOCRE ADDED VALUE	Cost leader	\ | / -- * -- / | \	Raise prices to get higher margins. Works in de facto industry standard position. Risk losing market share to competitors.
LOW ADDED VALUE	Segment specific	Increased price & low value Risks losing market share; only feasible in monopoly position.

More Information

 

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BUDDY VALASTRO

"THE BOSS"

 

BUDDY VALASTRO,  IS A GREAT EXAMPLE OF LEADER, ADMINISTRATOR AND CHIEF; AN IMPORTANT CHARACTER OF MODERN KITCHEN AND CUISINE CINEMATOGRAFICA.

 

 

 

 

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