FOOD AND BEVERAGE MANAGEMENT: WEEK 10

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LA VACA

BY DR. CAMILO CRUZ

THE COW

OVERVIEW OF THE METAPHOR

It is a story where a teacher looking to teach his disciple decides to apply the teachings with real facts by visiting the poorest village in the region.

To be in the village, head to find the poorest housing; This House was in a critical state of poverty where living 8 people who dressed and smelled unpleasant, its interior and self-esteem was well below the usual by the situation of life they led and the only thing that separated them from the total lipidia was a poor Skinny Cow and producing minimum ration of milk corresponding to all the sustenance of that family.

The two missionaries take lodging that night, and the next day very early teacher leads students near the animal, without thinking twice and let that student can even say a Word, the teacher takes a dagger which carried with him and cruel way killed the animal; the young student did not understand the teaching.

After a year the teacher brings back to the young man to the same place, to his surprise housing was not in its place stood a larger House and without believing it the young man approached the House and saw out of the same house the same man of that extreme poverty; This I ask you what had happened and said: after our precious animal died we had to do something to not to die of hunger, then clean the patio and planted some seeds; soon be performing that task we realized that got more vegetables than we needed, at the beginning we sold them were our neighbors and soon we had to sell to the nearby supermarket. With that income, we could change our way of life, food, clothing, and to gradually build a better House.

TEACHINGS IN THE BOOK

1. What about cows?

u Excuses

u Ideas of conviction

u Irrational thoughts

u Fears

u False beliefs

u Justifications

These can take shape and different sense, but continue to be cows; i.e. continue leaving the goals.

2. Types of cows

u The cows "justifying of mediocrity"

u The cows "the fault is not mine"

u The cows of false beliefs

u Cows seeking to excuse the inexcusable

u The cows of the importance

u The philosopher cows

u The cows of self-deception

u The cows "gifts of others."

3. Like killing cows

u Began by explaining that cows do not exist in reality (literally speaking of an animal in our lives), are only in thought, hosted in our minds and are never physical limitations. Therefore not have to see the term "kill" as something macabre, but rather as a synonym for the word undo

u Cows die when we break in myth, face and accept the reality or change our false ideals by real-world skills.

u Key to kill the cow: action.

u Steps to kill cows:

· Identify the cow.

· To determine the beliefs that this represents.

· Make a list of all the negative things that you are representing the presence of these cows.

· Make a list of all the positive results that will come as a result of killing cows.

· It defines new patterns of behavior.

4. A life free of cow

u When we kill our cows accept all responsibility for your success. We become the architects of our own future.

u Winners, without cows, are not only participating, but they are totally committed to its objectives. Do not allow to enter cows.

CONCLUSION

"The real enemy of success is not failure, as many people think, but the conformity and mediocrity".

We must always fight for what we want, and if on the way to achieve the goals suffer limitations or discouragements, we should not justify us, if not resolve conflicts encourage us.

This book leaves us countless teachings of way identify you, because we all have different cows, importantly, discover them and re routed our direction, because we are still in time.

BIOGRAPHY OF THE AUTHOR

Dr. Camilo Cruz, award-winning author and international bestseller of more than 30 works, is one of the Latin speakers of higher demand in the United States and Latin America. Its dynamism and versatility and style highly informative and humorous at the same time, have become an orator of great acceptance in multiple audiences. For more than two decades he has been considered in many business circles in the United States, Europe and Latin America, one of the highest in the field of personal development, business excellence and leadership.

His accomplishments are an example of the entrepreneurial spirit that he shares in his seminars. The eldest son of a couple of teachers in primary school, Camilo emigrated to the United States in search of the American dream; He succeeded, and now shares with his readers strategies that help them to make their dreams a reality. He holds a Ph.d. in science from Seton Hall University, a master's degree in creative writings of the National University of Colombia, and he is a graduate of program liability corporate of the school of business from Harvard University. Dr. Cruz has served as University Professor at several universities in the United States, where he has taught physics, quantum, thermodynamics, chemistry and mathematics.

Whether through the leadership workshops offered for groups of a couple of hundred attendees or mega motivational events attended by more than twenty thousand people, Dr. Cruz has trained and trained leaders at every level: from executives of companies from the Fortune 500 to educators, entrepreneurs group, students and business leaders. Among those who have benefited from his teachings are people from companies like Goodyear, AT & T, Telmex, Walmart and Coca Cola, leaders of Chambers of Commerce, educational institutions and professional associations in the United States, Europe and Latin America. < because >

As a writer, Dr. Cruz stands out with more than thirty books and audiobooks, international best-sellers with more than two million readers around the world in 15 languages to which it has been translated. His book the cow received the Latino Book Award and the Business Book Award for the best book of personal development in Spanish. His articles and reviews have been published in some of the most important newspapers and magazines in the United States and Latin America, among them: La Opinion in Los Angeles, El Diario La Prensa in New York, El Tiempo, América Economía and the Fortune magazine. He is frequently invited to a large number of radio and television programs on CNN, NBC, Univision, FOX, Telemundo, Frecuencia Latina, TV Azteca, international RCN and Caracol Internacional, where he shares his philosophy on how to achieve success.

AUDIO-BOOK